Saturday, February 26, 2011

First Impressions

Hi Couturiers,

We picked up the latest edition of Leading Edge Bakery/Food Service Journal this week and found a very interesting article about first impressions. The article asks the question "Out of the many visual stimuli a customer sees on entering your cafe/bakery/restaurant eg: food displays, product packaging, signage etc. what will make the most impression on them?

Answer - the presentation of you and your colleagues.

How true! Customers want to see staff looking like staff. It's great to have this reaffirmed as this is what we've always believed and what Kitchen Couture is built on.

We had an order from Canada this week. Would have thought it would be too cold over there for t-shirts at this time of year but we guess a hot kitchen is a hot kitchen anywhere in the world once the ovens start pumping. Thanks Jace - it's a thrill for us to think of our lines winging their way around the world.

That's all for now Couturiers. Thank you for flying with 'Sky High Pie Airlines'.

The Bruce & The Magster

Saturday, February 19, 2011

The Birth of Kitchen Couture

Hi Couturiers,

Was asked at a bar-b-que last night - where did we get our ideas from and indeed the whole KC concept.

All of our team have worked in Hospitaliy in one form or another for too many years to remember. Recently, two of us have worked in sales to the industry and have probably visited every bakery, cafe & restaurant in the state in the course of our jobs. The difference in presentation between alot of these businesses is enormous. Neat, tidy and professional versus 'threw on whatever was at the foot of the bed". (Hence our motto - 'Look the Part. Act the Part' ) Smaller businesses do understandably not want the expense of paying a graphic designer to create a logo for them, buying clothing and having it printed. Time, effort and money. Uniforms are usually the last thing on an owners mind after the expense of setting up their business, yet staff presentation is one of the first things a customer notices.

Traditional European Chef wear certainly has it's place. But what about today's funky, buzzy cafes, bistros, bakeries and casual restaurants. Tradition is fine - somethimes breaking tradition is even better.

We saw an opportunity for a visual concept which means staff have one less thing to worry about. No more - Eeeek! What am I going to wear today. It's hard enough in our social lives, who needs it in our worklives!

Why the Winged Pie? Tell us your interpretations, we'd be interested to hear.

Lastly before we go. Mr Darcy 'Grunties' Punginton-Smythe, our broadhead Staffie is now officially the company mascot. Stay tuned for photos!

Cheers,

The Team at Kitchen Couture

Friday, February 18, 2011

"Who Wears Wins" wings it to London!

Hi Couturiers, it's the end of our first week of trading online and we are thrilled to have our first sale overseas already. Our Winged Pie is winging it's way to London as we write. Many thanks, Sally from Tesco. It was a pleasure dealing with you.

Thanks also go to our new customers in Noosa. Suitably picked and yes, we are thinking about a range of umbrellas!

Starting a new online business can be thwart with danger and intrigue - not unlike the hospitality industry.
The gremlins in our website have been ironed out. Many thanks to all of you who phoned through your orders and especially to those who had technical advice to share with us.

Keep the input coming. We are keen to know what our customers want and yes, Natalie we will look at creating a designs specifically for Dishies and Pantry Hands. (Well picked Nat.)

Cheers,

Kitchen Couture

Tuesday, February 15, 2011

Welcome to Kitchen Couture Blog

QUALITY, AFFORABLE HOSPITALITY APPAREL FOR PROFESSIONALS AND PASSIONATE FOODIES.
The Kitchen Couture range of contemporary designs, reflects everything from front of house to the bar, kitchen, table service and on to the barista. From pastry to pasta, cooking, caterers, cocktails, seafood and more, Kitchen Couture has everyone covered.

Presence, professionalism and pride

Taking pride in your presentation starts with your staff. Well orchestrated, consistent presentation of your staff, instills confidence in your customers and pride in your service personel. With Kitchen Couture hospitality apparel your frontline service staff are clearly identifiable to your customers, and with your food services personel seen as proud professionals.

Corporate Ideas

Our creative team can develop a logo and branding for your business that'll be right at home on your new Kitchen Couture apparel. Call us, we're ready discuss what you have in mind.

Visit http://www.kitchencouture.net.au/